Common Postcard Marketing Mistakes to Avoid

EDDM postcard card

Postcards are one of the most effective and efficient direct-mail marketing tools. You can introduce a new product or service and promote special offers or coupons. Postcards are a great way to grab people’s attention. They also generate a high rate of response. However, some direct mail mistakes can affect your campaign. Some common postcard marketing mistakes to avoid are:

Not Targeting the Best Prospects

Not targeting the best prospects is one of the biggest mistakes. In direct marketing, a mailing list is your market. It is one of the most important factors for a successful postcard marketing campaign. The best lists are in-house, it includes all your past and current customers. In case you do not have an in-house list or you want to expand your marketing reach, you can rent a list. A lot of companies offer the ability to rent mailing lists.

Lack of Continuity

Credibility and familiarity are built when people see your company name repeatedly. When planning your postcard campaign, make sure it is not just a single mailing but an actual campaign. It could take a number of postcards before a customer buys it. It is the consistent, repetitive mailings which are more effective than a one-time shot-in-the-dark mailing.

Sending an Unprofessional Postcard

Make your postcard look professional, not a cool and formal ad. Consider sending oversized postcards or add a brief personal message. Bold colors and high-quality photos attract attention.

Too Much Information

Including every little detail of information on a postcard is another mistake. Bullet points are an effective way to deliver a message with your postcards. Make sure you deliver enough information, but don’t overwhelm the reader. Use short complete sentences that will get the attention of the reader. Convey only what is important.

Not Providing Contact Information

Failure to provide contact information can be another mistake. Always add the company name, phone number, fax number, URL, email or return address.

Not Adding Your Address to the Mailing List

When conducting a postcard campaign, make sure that your friends, relatives and your address are on the list. This will help you to know exactly when the postcard reaches your audience. If you don’t receive your card in a timely manner, you can check with the mailing list company to determine the cause.

Using Postcards as a Sales Pitch

Use the postcard to grab the reader’s attention and then direct them to the next step which is visiting your sales web page, using a coupon, etc. Do not try to close sales directly.

Failure to Proofread

A spelling or typographical error reflect poorly on the sender. Always proofread or have someone review before sending it to print.

Contact Chase Press

EDDM or Every Door Direct Mail is an easy and affordable way to deliver your marketing message right into the hands of your hottest prospects! Whether your business is large or small, we can help you open the door to more business and reach who you want, when you want, where you want, without breaking the budget. Contact Chase Press at 866 387 9914 or email at cpungello@chasemediagroup.com.

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