Successful Tips for Every Door Direct Mail

Direct Mail

Every Door Direct Mail (EDDM) has been a very successful program for small business owners and advertisers across the U.S. It is the most direct and cost efficient way to send retail sale flyers, postcards, announcements, coupons, etc. According to data from NAR’s 2011 Profile of Home Buyers and Sellers, direct mail is a more popular marketing technique than video and social networking sites, even in the Internet age. Every Door Direct Mail generated tens of millions of dollars in new revenue despite economic challenges the Postal Service was facing. Here are a few successful tips for Every Door Direct Mail:

  • Knowing your target audience allows you to target the areas that will gain the best response for you. This is one of the important keys to success with the EDDM program.
  • Design is important. It should reflect a benefit or value to the customer receiving them. This will entice the customers to try out the products and services.
  • Setting up a regular frequency of mailings, maybe every few weeks or month will keep your customers engaged. Including different offers and making some changes to the design will keep your mailer interesting and new.
  • Including a direct call to action, such as visit the website or order a free home buyer guide is imperative.
  • Focusing on the offer helps turn prospective customers into paying customers. Include a discount code or coupons in your mailer.
  • Avoid typos, factual errors or sloppy grammar. It ruins the good message you have for your customers.
  • Customers will remember you if you have a strong brand identity to go with your message.
  • Use larger formats to your advantage to increase visibility and get more out of your direct mail offers.
  • Use the right indicia, it shows you’ve paid the postage.
  • Keeping it simple is one of the most important things to do with a direct mail. Focus on the benefits of your product or service and save the details for later.
  • Keeping an eye on competitors helps you learn from them and find ways to add value or beat their rates.
  • Fold self-mailers at the bottom. Be sure the opening is at the top so that only one tab is required. It keeps costs down and ensures the piece doesn’t get snagged in the U.S. Postal Service’s mail-sorting machines.
  • Check with your mail house to see what size labels they routinely use and leave that space open in your design for the address label.
  • The Postal Service stamps the bar code at the bottom and their tape could cover your message, so keep that area clear.
  • The Postal Service uses an optical character recognition scanner that scans the center of a piece of mail, make sure only the recipient’s address is in the scanning area.

Contact Chase Press

Chase Press has partnered with the USPS to bring you the ultimate marketing opportunity through direct mail. EDDM or Every Door Direct Mail is an easy and affordable way to deliver your marketing message right into the hands of your hottest prospects. Whether your business is large or small, we can help you open the door to more business. Contact Chase Press today at 866 387 9914 or email us at cpungello@chasemediagroup.com.

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